Yeeha Games, a $50 million-funded gaming platform is looking to shake up the playing field.
From the coronavirus pandemic to the historic global markets’ collapse, in less than two years, billions of
people have dealt with a decade’s worth of change and volatility. Shockwaves aside, history might also
remember 2022 as the year opportunities emerged. Perhaps now, more than ever, the ability to stay
nimble and connected — virtually — is critical to making gaming more accessible to gamers worldwide.
A signature narrative for the gaming industry in recent years has been the role of uninspiring gameplay
and unsophisticated graphics. Yeeha Games is looking to shake that up.
“Gamers are tired of play-to-win games with weak gameplay,” says Choy Wai Cheong (Choy), co-founder
and COO of Yeeha Games. “Here at Yeeha Games, we’re all about the connections, the immersive
experience, the exhilaration of knowing that there is always a way up, a way out, and a way into a whole
new world of discovery. Where others create a normalized playing field, we connect gamers across global
communities to build and experience their very own versions of a digital and virtual world. Whichever
world you find yourself playing in, we invite you to level up in ours.”
What Yeeha Games is offering could forever change the way gaming is experienced for years to come.2
Yeeha Games is building an ecosystem that not only offers high-quality games to gamers worldwide, it
also provides a platform for creators and gamers to come together to experience new ways of gaming —
together. Yeeha Games has been working closely with multiple game studios to create quality games that
are entertaining and fun to play to drive user engagement and retention.
“Traditionally, communication between gamers and game developers is not so straightforward; we want
to break down barriers and build trust and transparency between the parties. Our platform empowers
gamers with ownership in the games they love, allowing them to not just participate in gameplay, but also
get involved in how the direction of each game unfolds,” added Choy.
When game studios release their games on Yeeha Games, they get to leverage the benefits of the
ecosystem, including a network of gamers and support from experts in the industry.
Those who sign up for an account on the platform will enjoy priority access to all games within the Yeeha
Games ecosystem. Also, while traditional games operate within themselves, meaning in-game assets are
obsolete outside of the games, the platform allows users to transfer or exchange their assets and switch
between games easily within the ecosystem. To put it simply, gamers have the freedom to experience a
wide variety of games without worrying about sunk costs.
Midgard Saga, the first of Yeeha Games’ game offerings, will be released in September. Midgard Saga is
a casual card-based RPG that follows the adventures of a prince to save his fallen kingdom. The free-to-
play game is now open for pre-registration to all users in Southeast Asia, Hong Kong, Macao, and Taiwan
on Apple App Store and Google Play Store. Also, there is an upcoming lucky draw event for all who pre-
register the game on the official website.
Yeeha Games is always on the lookout for the next superstar game. If you believe in their vision and
would love to grow with them, please reach out to email@example.com.