In a nutshell
- SEGA × Animate’s third global collab project spotlights Hatsune Miku: Colorful Stage! with shops, fairs, and café tie‑ins.
- Over 140 Animate stores worldwide will host events, featuring foil‑stamped illustration cards, postcards, and themed drinks/cookies.
- Campaign runs August–October 2026, spanning Japan, East Asia, Southeast Asia, and Los Angeles.
SEGA has announced a new installment for the HATSUNE MIKU: COLORFUL STAGE! Exclusive shop, Fair and Gratte collaboration.
Overseas Exclusive Shops
Pop‑up shops will appear across Asia and beyond:
- Taipei & Hongdae → August 1–31
- Shanghai, Beijing, Chengdu, Hangzhou, Hong Kong → August 15–31
- Bangkok & Kuala Lumpur → August 15–September 6
- Los Angeles → October 10–25
From August 8 to September 6, Animate stores across Japan and the online shop will host the Summer Fair 2026. For every ¥1,100 spent on Colorful Stage! merchandise, fans receive a foil‑stamped illustration card (26 designs, random).
Hatsune Miku: Colorful Stage Gratte Café Collabs
From August 1–September 6, themed cafés in Taipei, Hongdae, Busan, Shanghai, Bangkok, and Kuala Lumpur will serve Graphic Lattes and Icing Cookies featuring Colorful Stage! characters.
Bonus acrylic coasters (grouped by unit: Virtual Singer, Leo/need, MORE MORE JUMP!, Vivid BAD SQUAD, Wonderland×Showtime, Nightcord at 25:00) can be purchased for an additional fee.
