In a nutshell

• ASUS ExpertBook Ultra debuts in PH as a sub‑1kg AI business flagship.
• Packs 50W sustained CPU power, Intel Arc B390 graphics, and 26‑hour battery life.
• Backed by industry leaders, dual brand ambassadors Gabbi Garcia and Rico Hizon headline the campaign.

ASUS Business Philippines has officially unveiled the ASUS ExpertBook Ultra, a Copilot+ PC positioned as “The Flagship of the Industry. Period.”

The grand launch at Okada Manila gathered over 1,200 industry leaders, with ASUS Co‑CEO Samson Hu personally leading the event.

The ExpertBook Ultra sets a bold benchmark for business laptops, combining aerospace‑grade magnesium alloy design at just 0.99 kg, with uncompromised 50W sustained CPU performance powered by Intel Core Ultra X9 processors. It integrates an advanced NPU delivering 50 TOPS AI compute, alongside Intel Arc B390 graphics that outperform NVIDIA RTX 4050 at 30W TGP.

Featherlight Yet Powerful

The ExpertBook Ultra has the following features:

• Design: Slim 10.9 mm profile, 14‑inch footprint, 9H Nano Ceramic coating for durability.
• Performance: PCIe Gen5 SSD with speeds up to 14,000 MB/s, 9600 MT/s RAM, and near‑silent cooling under 20dB.
• Display & Audio: 14‑inch 3K Tandem OLED touchscreen with 1,400 nits HDR brightness, paired with a 6‑speaker Dolby Atmos system.
• Battery: 70Wh capacity delivering up to 26 hours of runtime.

Industry Leaders Give Their Verdict

Top executives tested the ExpertBook Ultra for three weeks with no scripts. Lito Villanueva (RCBC), Jacqueline Guiterrez (Happy Skin), and Dindo Marzan (Converge ICT) all praised its speed, simplicity, and enterprise‑grade security.

ASUS also made a bold marketing move by tapping Gabbi Garcia (GMA Network) and Rico Hizon (ABS‑CBN) as dual campaign faces, symbolizing the Filipino professional across industries.

ASUS ExpertBook Ultra Availability & Early Bird Promo

The ASUS ExpertBook Ultra (B9406CAA) is now available in the Philippines, starting at ₱129,995 at ASUS authorized stores and online via Lazada and Shopee. Early buyers until July 31, 2026 will receive a 100W GaN Charger and ₱10,000 SSI gift vouchers.