SEGA Store Tokyo Opens on July 18 at Shibuya Parco

In a nutshell

SEGA Store Tokyo opens July 18 at Shibuya PARCO, marking SEGA’s first official retail outlet in Japan with a transmedia strategy push.
Exclusive merchandise lineup includes Kawamura-designed Sonic toys, BE@RBRICK Chrome Sonic figures, and SEGA Cooro plushies featuring characters from Sonic and Like a Dragon.
Opening perks feature SEGA tumbler giveaways (¥7,000+ purchases) and Sonic Meet & Greet events from July 18–21.

SEGA has announced that SEGA Store Tokyo will open on the sixth floor of Shibuya PARCO on July 18, 2025.

As SEGA’s first official retail outlet in Japan, the store will offer a huge selection of items such as popular character goods and exclusive merchandise. The sttore is part of the company’s initiative to drive high-quality entertainment content on a global scale through the promotion of the transmedia strategy.

SEGA Store Tokyo Details

Located at the 6th floor of Shibuya Parco, one of Tokyo’s most popular destinations for tourists, the shop infuses Shibuya-inspired visuals and 3D holograms that further enhance the space, making it an unforgettable destination to explore SEGA’s diverse IP.

The store will feature the following products:

Sonic the Hedgehog x Kosuke Kawamura SEGA Store Exclusive Toy

Sonic the Hedgehog, has been reinterpreted and designed by collage artist Kosuke Kawamura. This is a limited collection available exclusively at the store, featuring designs that incorporate Kawamura’s iconic shredder art and collage techniques.

BE@RBRICK SONIC THE HEDGEHOG CHROME Ver. 100% & 400%

To commemorate the grand opening of SEGA STORE TOKYO, Sonic the Hedgehog collides with the
wildly popular BE@RBRICK series!

SEGA Cooro (New stuffed toy series)

Take your favorite SEGA characters wherever you go. These plushies are easy to carry and designed to fit
comfortably in your hand!

SEGA Cooro’s first collection brings together familiar faces from Sonic the Hedgehog—Sonic, Tails, Knuckles, Amy, Shadow, and Dr. Eggman—alongside Ichiban Kasuga, Kazuma Kiryu, and Goro Majima from Like a Dragon!

Various Items based on Flagship Titles

To celebrate its grand opening, SEGA Store Tokyo will be giving away free SEGA tumblers with any purchase of ¥7,000 or more. Each will come in a random color: white, black, silver, or the rare color gold.