In a nutshell

• Campaign runs Feb 2–6, 2026 with four themed episodes: Family, Friends, Sisters, and Solo.
• Kim Chaewon from LE SSERAFIM stars in the campaign, sharing her PlayStation experiences.
• Fans can win signed DualSense controllers via PlayStation Asia’s social contests.

PlayStation has launched its “Love of Play” campaign in Southeast Asia, featuring Kim Chaewon from LE SSERAFIM, with four themed episodes rolling out from February 2–6, 2026.

Fans can also join social contests to win signed DualSense controllers and enjoy behind‑the‑scenes interviews with the K‑pop star.

Four Episodes Celebrating Play

PlayStation’s “Love of Play” campaign highlights different ways to enjoy gaming during the New Year holidays:

• Family (Feb 2) – First episode now live.
• Friends (Feb 4) – Showcasing shared play moments.
• Sisters (Feb 5) – Celebrating sibling bonds.
• Solo (Feb 6) – Emphasizing personal playtime.

Each episode features Kim Chaewon in themed scenarios, blending lifestyle storytelling with PS gaming.

Exclusive Interview with Kim Chaewon

In behind‑the‑scenes content, Kim Chaewon revealed:

• Her first PS game was Stray on PS5.
• She enjoyed testing DualSense controller colors, favoring Midnight Black and Chroma Indigo.
• Her most enjoyable PS experience so far is Astro Bot, which she praises for its haptic feedback and adaptive triggers.

Giveaways and Upcoming Content

Fans can join PlayStation Asia’s Instagram campaigns for a chance to win signed DualSense controllers. Additional videos featuring Kim Chaewon, “Unstoppable Play!” (Feb 5) and “Balance Game” (Feb 11), will be released on PlayStation Asia’s official IG and FB channels.