EA Sports FC Brand is Born, FIFA License Dropped
Electronic Arts has announced a new brand for its world-famous football games – EA Sports FC – with more information to be made available in Summer 2023.
With its continued collaboration across over 300 licensing partners, EA is set to deliver the world’s biggest interactive sports experience for its growing community. In terms that are simpler to understand, EA will be letting go of the FIFA license moving forward but will still be retaining its partnerships with leagues like UEFA and the Premier League.
What happens to FIFA after EA Sports FC?
EA is not immediately abandoning the license just yet, as they are still working towards bringing one last FIFA game for one more year, citing more features, modes, and content than past titles. Football fans that have supported the game after all these years will want to look out for the upcoming title, touted as being their greatest and most expansive ever.
“Our vision for EA SPORTS FC is to create the largest and most impactful football club in the world, at the epicenter of football fandom,” said Electronic Arts CEO Andrew Wilson. “For nearly 30 years, we’ve been building the world’s biggest football community – with hundreds of millions of players, thousands of athlete partners, and hundreds of leagues, federations, and teams. EA SPORTS FC will be the club for every one of them, and for football fans everywhere.”
EA SPORTS FC brings the strength of more than 300 individual licensed partners, giving players access to more than 19,000 athletes across 700 teams, in 100 stadiums and over 30 leagues around the world. Through EA SPORTS FC, EA will further grow the reach and power of its football licensing portfolio by retaining and expanding the licensed football content, scaling to new experiences, and increasing access through more platforms. EA will also build on a foundation of inclusivity and innovate in new areas around both women’s and grassroots football for the global community.