Jollibee and Mobile Legends Launch Epic ‘GameJoy’ Campaign

In a nutshell

  • Jollibee GameJoy Combos available nationwide from May 20 – August 19.
  • Each combo includes collectible hero cards + exclusive in‑game rewards.
  • Players can unlock skins, emotes, fragments, avatar borders, and even the MLBB All‑Skin Unlock.

The Philippines’ biggest fast-food chain, Jollibee, and the country’s most‑played mobile game, Mobile Legends: Bang Bang (MLBB), are teaming up for the nationwide GameJoy x MLBB Combos campaign, a campaign designed to bring food, play, and rewards together for Filipino gamers.

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Phase 2: Jollibee GameJoy Combos

The collaboration kicked off with the WOW BIDA Battle Emote, a limited‑time Jollibee‑themed in‑game item available for redemption until May 20. Now, running from May 20 to August 19, the GameJoy Combos sustain engagement with physical hero card collectibles and exclusive digital rewards.

“With GameJoy Combos, we wanted to create a fun and rewarding experience that brings together great food, gaming and everyday moments of joy,” said Dorothy Ching, VP of Marketing at Jollibee Philippines.

Priced at ₱169, each combo includes:

  • Choice of Yumburger, Jolly Hotdog, Special Cheesy Yumburger, Crunchy Chicken Sandwich, or Original Cheesy Yumburger
  • Regular fries + drink
  • Peach Mango Pie

Each set comes with a GameJoy x MLBB Pack containing a collectible hero card and a PIN to unlock mystery rewards in the MLBB app.

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Rewards for Gamers

Players can score a range of rewards, including skins, emotes, fragments, avatar borders, and the coveted MLBB All‑Skin Unlock.

“Filipino players have helped shape MLBB into the cultural phenomenon it is today. With Jollibee, we wanted to create a campaign that genuinely feels local, fun, and rewarding,” said Kevin Acuña, Head of Publishing Partnerships at MOONTON Games.

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