If you’ve ever wanted to cut through all of the noise and simply have a platform that is focused for gamers and created by gamers, then ‘Kalaro’ could be the one you’re looking for.

Kalaro is a fully integrated and end-to-end social networking app that will feature tournament management and corporate brand sponsorship and will cater to the country’s exponentially growing esports industry.

“Our goal is to create a central hub for esports entertainment and at the same time support budding and expert Filipino esports e-athletes to excel through the active support from the esports community and sponsorship from corporate brands,” said Jun D. Lasco, Kalaro software architect and Founder of The-AsiaGroup.com Inc. / Pnex Intl Corporation.

Kalaro is designed to serve as a virtual community for esports players, coaches, teams, influencers, team owners, leagues, and esports fans. Get to meet other gamers, initiate conversations, receive updates about the upcoming event, launch and manage tournaments, and much more.

With Kalaro, brands can also set up online storefronts and will allow companies to advertise, sponsor, and sell products that will target their market directly.

Setting up an account is simple and you can sign up by using your existing Facebook, Twitch, or Google accounts, even just your mobile number or email will do. Gamers who want more from the platform have the option to go premium for access to other unique features.

Kalaro is scheduled to launch in October of this year and you can learn more about the platform via their various social media channels like Facebook, Twitter, Instagram, Youtube, and Twitch.