Sony Invests $1 Billion Into Epic Games To Advance Metaverse Building
Epic Games has announced that Sony has invested $1 Billion to “advance the company’s vision to build the metaverse and support its continued growth.”
Epic has also announced that the holding and investment company behind the LEGO group, KIRKBI, is investing $1 Billion as well to further push the Metaverse building efforts into overdrive, aiming to create a new form of social entertainment.
President and CEO of Sony Group Corporation Kenichiro Yoshida shares that “As a creative entertainment company, we are thrilled to invest in Epic to deepen our relationship in the metaverse field, a space where creators and users share their time. We are also confident that Epic’s expertise, including their powerful game engine, combined with Sony’s technologies, will accelerate our various efforts such as the development of new digital fan experiences in sports and our virtual production initiatives.”
CEO and Founder of Epic Games Tim Sweeney further adds that “As we reimagine the future of entertainment and play we need partners who share our vision. We have found this in our partnership with Sony and KIRKBI. This investment will accelerate our work to build the metaverse and create spaces where players can have fun with friends, brands can build creative and immersive experiences and creators can build a community and thrive.”
Related – Sony acquires Bluepoint Games
Sony is rapidly investing a lot of money into acquisitions and partnerships as of late, with one of their biggest ones being the acquisition of Bungie for $3.6 Billion back in February.