SEGA has announced that it has officially established its Singapore-based subsidiary on October 13, 2022.

The company has established publishing bases and development studios all over the world, producing games and launching related businesses tailored to local markets. By launching this new subsidiary, its efforts will be more tailored to the Southeast Asian market, further strengthening initiatives in the region.

A press release shared a statement that provides further detail and insight into the decision to create the subsidiary.

By establishing Sega Singapore as a key base to lead future operations in Southeast Asia, we will continue to prepare for and investigate the establishment of further business operations in the region and strive to deliver Japanese content, including Sega’s own IP, to more people around the world.

The company is best known for iconic titles and mascots like Sonic the Hedgehog, Persona, the Yakuza franchise, and much more.