PlayStation Asia has unveiled its Happy New Play-Year Campaign, headlined by the popular Korean artist Kim Se Jeong (from the “Business Proposal” and “The Uncanny Counter” series).

Kim Se Jeong is prominently featured in the campaign, stepping into the gaming world as a character in many of the popular PS games such as EA FC 24, NBA 2K24, Final Fantasy VII Rebirth, and the Horizon series.

“As someone who grew up playing video games, I am very proud to be working with PlayStation on this campaign. The concept is fun, where I get to play mysterious characters in the world of PlayStation and it is great to portray gaming characters, especially Tifa and Aloy who have great costumes and props! Please join me to celebrate Happy New Play-Year in PlayStation 5!” exclaims Se Jeong.

Interested fans can participate in various challenges, one of which is the use of a specially created Instagram filter to have a ‘video call’ with Kim Se Jeong and stand a chance to win PS5 covers autographed by Se Jeong and other attractive prizes.

Additionally, Happy New Play-Year deals for Pulse 3D headsets, select PS Studios blockbuster titles (physical version), PS Store (digital games) and PS Plus Offers will also take place.

Check out the PlayStation Blog for more details about this campaign!