In a nutshell

• Sonic Collaboration: SEGA and AirAsia unveiled the Sonic the Hedgehog livery on a flight from Kuala Lumpur to Bangkok, blending travel and gaming.
• In-Flight Experience: Passengers enjoyed a Sonic-themed wonderland with special goodies, installations, and Sonic’s Golden Ring Cakes paired with a Fizzy Iced Yuzu drink.
• Campaign Highlight: Part of AirAsia’s ‘The Color of Connection’ campaign, this collaboration withe SEGA aims to offer unique and immersive experiences for passengers.

SEGA and AirAsia celebrated the much-awaited Sonic the Hedgehog livery, and guests aboard the D7 170 flight from Kuala Lumpur to Bangkok got a first look at this exciting collaboration that brings together both travel and gaming.

Passengers were welcomed into a vibrant Sonic wonderland, complete with blue backdrops, Sonic-themed goodies, and an exclusive in-flight experience that maintained excitement throughout the journey.

The highlight of the day was Sonic’s Golden Ring Cakes, a delightful mango and lemon-flavored dessert paired with a Fizzy Iced Yuzu drink, bringing smiles to everyone.

From taking photos with Sonic-inspired installations at the boarding gate to receiving special Sonic keepsakes, guests enjoyed a unique and memorable journey.

Izal Azlee, Head of IP Development at AirAsia Brand Co., expressed his enthusiasm: “We are thrilled to bring Sonic and friends to the skies. It’s a dream come true to feature these iconic characters on board and offer this unique experience. Now, everyone can not only fly but also enjoy flying with their favorite characters on AirAsia flights across the region.”

The Sonic livery is part of AirAsia’s exciting ‘The Color of Connection’ campaign, which blends the best of gaming and travel. With Sonic leading the way, AirAsia continues to push boundaries, offering more immersive experiences for passengers on every journey.