Sony has announced a brand new and free to join loyalty program called PlayStation Stars launching later this year.

As announced on the PlayStation Blog, players can earn rewards by completing certain campaigns and activities, even rewarding players by just playing any game in what’s called a “Monthly Check-In.” Additionally, some campaigns may require players to win tournaments, get specific trophies, and more challenging tasks like being the first player to platinum a game in their local time zone.

All members of the program will earn points through these various activities and even just by purchasing products on the PlayStation Store, allowing them to redeem items like PSN credits and select PS Store products like games and DLC.

The company has also announced the introduction of what’s called Digital Collectibles as part of PlayStation Stars, which are “digital representations of things that PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment, as well as cherished devices that tap into Sony’s history of innovation.”

While all that sounds dangerously close the NFT’s, Sony clarifies it is not. According to the Washington Post, an interview with Vice president of network advertising, loyalty and licensed merchandise Grace Chen says that “It’s definitely not NFTs. Definitely not. You can’t trade them or sell them. It is not leveraging any blockchain technologies and definitely not NFTs.” 

What do you think of the PlayStation Stars loyalty program?