In a nutshell

• Ubisoft introduces a new Assassin’s Creed leadership team.
• Franchise veterans Martin Schelling, Jean Guesdon, and François De Billy return to guide the series.
• Their reunion signals an ambitious new chapter for Assassin’s Creed.

Ubisoft has revealed major updates about the future of Assassin’s Creed, introducing a new leadership team composed of veterans who have helped define the franchise over the years.

Meet the New Leaders of Assassin’s Creed

Martin Schelling – Head of Brand

Martin Schelling steps in as Head of Brand, overseeing the franchise’s long‑term vision and overall strategy. With credits on Revelations, Black Flag, Origins, and Valhalla, his experience ensures Assassin’s Creed continues to evolve while staying true to its roots.

Jean Guesdon – Head of Content

Returning to the fold, Jean Guesdon will lead creative direction as Head of Content. Known for his work on Black Flag and Origins, Jean’s history with the series dates back to Assassin’s Creed II. His return promises a balance of innovation and respect for the franchise’s DNA.

François De Billy – Head of Production Excellence

François De Billy takes on the role of Head of Production Excellence, strengthening production practices across the franchise. His contributions span Revelations, Black Flag, Origins, and Valhalla, making him a key figure in ensuring smooth execution for future projects.

Together, Martin, Jean, and François join Andrée-Anne Boisvert (Head of Technological Excellence) and Lionel Hiller (VP Brand and Go-to-Market Strategy) to form the Assassin’s Creed Franchise Leadership Team.

A Personal Note from Jean Guesdon

Jean shared a heartfelt message with the community: “It is wonderful to be back after all these years. Assassin’s Creed has been a defining part of my professional life and being back feels like coming home. This universe, these characters, these worlds, and of course the community have always meant so much to me. I look forward to sharing more about the next steps ahead for the franchise.”